AGSC RATIFIED TEMPLATE FOR A MAJOR IN
Integrated Marketing Communication (BA or BS)
(UWA Only)

Classification of Instructional Program (CIP) Code
for this Major/Program
09.0199

This template has been completed by the appropriate Academic Committee as a blueprint for guiding students who intend to major in this discipline. Students who successfully complete this course of study and who meet the requirements for admission to the participating state senior institution are eligible to apply for admission to the major with junior standing. Not all two-year colleges or universities will offer every course or program and course numbers and names may vary. Students desiring to transfer will be advised to refer to catalogs or to access details about courses and programs through world-wide web sites of colleges and universities.


Forty-one semester hours of credit in general studies core courses have been approved by the Articulation and General Studies Committee. The general studies curriculum core includes study in the areas of written composition, humanities and fine arts, natural sciences and mathematics, and history, social, and behavioral sciences.


Effective written communication skills are essential in a literate society. Requirements include at least 6 semester hours in written composition.

NOTE: English Composition I and II are the only courses available in AREA I.


Study in the humanities addresses the ability to deal with questions of values, ethics, or aesthetics as they are represented in literature, philosophy, religion, and the arts, and is fundamental to general education. Minimum requirements include at least 12 semester hours in humanities with a minimum 3 semester hours in literature*, 3 semester hours in the arts, and the remaining semester hours from the humanities and/or fine arts. In addition to literature, disciplines in the humanities include, but are not limited to, philosophy, religious studies, speech, foreign languages, art, music, theatre, and dance.

NOTE: Students must complete a 6 semester-hour sequence either in literature or in history in Area II or IV.

Discipline Specific Requirements for AREA II:

Students must take:

Two of the following (6 SH):
Art Appreciation (ART 100) (3 SH)
Music Appreciation (MUS 101) (3 SH)
Introduction to Theatre (THR 126) (3 SH)

Complete one of the following literature sequences (6 SH):
American Literature I (ENG 251) (3 SH)
American Literature II (ENG 252) (3 SH)
or
English Literature I (ENG 261) (3 SH)
English Literature II (ENG 262) (3 SH)



Study in the natural sciences and mathematics emphasizes the scientific method and applies quantitative or inductive reasoning. Requirements include at least 11 semester hours with at least 3 semester hours in mathematics at the precalculus algebra level or higher (some degrees may allow Finite Mathematics) and at least 8 semester hours in the natural sciences which must include laboratory experiences. Disciplines in the natural sciences include but are not limited to, astronomy, biology, chemistry, geology, and physics.

NOTE: Some mathematics courses are offered for 4 semester credit hours and some natural science laboratory courses are often 5 semester hours. Only minimum semester hour requirements are indicated.

Discipline Specific Requirements for AREA III:

Students must take:
Finite Mathematics of higher (MTH 110 of higher) (3 SH)
Introduction to Biology and lab (BIO 101) (4 SH)

Select one of the following (4 SH):
Astronomy and lab (AST 220) (4 SH)
General Chemistry and lab (CHM 111) (4 SH)
Introduction to Physics and lab (PHY 120) (4 SH)
General Physics I and lab (PHY 201) (4 SH)


Study in history and the social and behavioral sciences deals primarily with the study of human behavior, social and political structures, and economics. Requirements include 12 semester hours with at least a 3 semester hours course in history and at least 6 semester hours from among other disciplines in the social and behavioral sciences. Disciplines include, but are not limited to, anthropology, economics, geography, political science, psychology, and sociology.

NOTE: Students must complete a 6 semester-hour sequence either in literature or in history in Area II or IV.

Discipline Specific Requirements for AREA IV:

Students must complete a history sequence (6 SH):
History of Western Civilization I (HIS 101) (3 SH)
History of Western Civilization II (HIS 102) (3 SH)
or
World History I (HIS 121) (3 SH)
World History II (HIS 122) (3 SH)
or
United States History I (HIS 201) (3 SH)
United States History II (HIS 202) (3 SH)

Students must complete two of the following (6 SH):
American National Government (POL 211) (3 SH)
General Psychology (PSY 200) (3 SH)
Introduction to Anthropology (ANT 200) (3 SH)
Principles of Sociology (SOC 200) (3 SH)



Area V is designated for courses appropriate to the degree/major requirements of the individual student (it may also include electives). These courses are most often taken during the last part of the sophomore year to prepare a student to enter the four-year institution as a junior in their chosen major.

NOTE: Some institutions may include courses in wellness or physical education.

Discipline Specific Requirements for AREA V:

Students must complete:
Fundamentals of Public Speaking (SPH 107) (3 SH)
Principles of Microeconomics (ECO 232) (3 SH)
Introduction to Mass Communications (MCM 100) (3 SH)

Select 10 SH of courses from Areas II-IV not already taken*

* Students pursuing the degree of Bachelor of Science (BS) must complete all courses required in Area I-V, as listed. Students pursuing the degree of Bachelor of Arts (BA) must completes all courses required in Areas I-V, and twelve semester hours, or the equivalent, of foreign language with a 2.0 GPA.


NOTE: For institutions requiring 120 semester hours for graduation the maximum allowable hours for transfer from a community college into a four-year baccalaureate degree program will be 60 semester hours. The primary goal of the template is to try to allow for 1/2 of the total degree hours to transfer from an Alabama public two-year community college to an Alabama public four-year university. The template sets the policy for the STARS TRANSFER GUIDE. If you are a transfer student, make sure you obtain and follow an official STARS TRANSFER GUIDE.

 

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